Consortium's Recommendation to Fix Podcast Ratings

Creating consistency and credibility for sponsors and the industry with better intelligence.

By Peter Tandio

Since podcast is one of the fastest growing digital media, the consortium, which consists of 25 members from 15 stations and networks, communicated the challenges with podcast ratings. The podcast Consortium mentioned,

Inconsistent approaches to podcast measurements have hampered the ability for this medium to reach its full competitive potential.”

Therefore, the consortium has published the following guidelines to create consistent and reliable data for sponsors, podcast producers, and industry analysts. However, a more critical task is to influence the IAB to adopt these guidelines by having multiple organizations adhering to it.

To understand more about the podcast guidelines and how to measure podcast data accurately, click on this link: More details on the specific guidelines are available here: bit.ly/podcastguidelines